Mzekezeke does it again - Masked wonder launches another cell deal

By: ANDILE APRILWHILE

Other South African artists are struggling to sell their albums, Mzekezeke is boosting his profile with his new cellphone range.

This time the masked singer has ventured into a business partnership with AG Cellular – only a few months after launching his Vodacom-Mzekezeke starter packs.

In that deal, entered into in September, Mzekezeke and TS Records, in partnership with Vodacom, the award-winning muso started his own BlueLabel Vodacom starter pack.

In this way Mzekezeke and Vodacom created new job opportunities for more than 200 unemployed people countrywide selling the starter packs.

Now Mzekezeke, who has been chosen as Ekurhuleni ambassador for the 2010 World Cup, is upping his game.

This week he unveiled his new cellphone at a launch party at the Rocket restaurant in Rivonia, Jozi.

TS Records owner Thembinkosi “TK” Nciza says the cellphone was created by local cellular company AG, which is headed by entrepreneur Anthony Goodman. At the launch Goodman said the cellphones at Edgars in downtown Jozi were sold out in one day.

Nciza says now is the time for South African artists to start their own business ventures. He says the industry has grown and artists should also grow.

Nciza says: “Mzekezeke’s new cellphone is a proudly South African product that will compete with international brands. Our economy is suffering because South Africans focus on only one thing and they never explore,” says Nciza.

As part of this package, AG Cellular have also started a call centre, which has already employed more than 60 previously unemployed people. The phone has a dual sim card, a dual standby, MP3, radio and Mzekezeke ring tones from his latest album titled Back By Popular Demand.

Story by Sunday World