Cell C: Hola 7 starter pack
As part of its effort to reach the entry-level market, Cell C is partnering with musician, TV presenter and Unicef ambassador Zola to launch Hola 7, a co-branded prepaid starter pack.
The pack, which costs R9.95, offers new customers basic telephony, a single track CD featuring Zola and membership to a loyalty club at no additional cost.Club members qualify for additional benefits, including tickets to Zola's shows and a meeting with the musician.
In addition to Cell C stores, the Hola 7 offering is available through Shopright Checkers and Pep stores nationwide. Camerer expects the offering to be popular, as the target market recognises the Zola brand and wishes to be associated with it.
He says the Zola initiative is the “tip of the iceberg” with regard to measures Cell C is taking to implement its strategy.
As part of its effort to reach the entry-level market, Cell C is partnering with musician, TV presenter and Unicef ambassador Zola to launch Hola 7, a co-branded prepaid starter pack.
The pack, which costs R9.95, offers new customers basic telephony, a single track CD featuring Zola and membership to a loyalty club at no additional cost.Club members qualify for additional benefits, including tickets to Zola's shows and a meeting with the musician.
In addition to Cell C stores, the Hola 7 offering is available through Shopright Checkers and Pep stores nationwide. Camerer expects the offering to be popular, as the target market recognises the Zola brand and wishes to be associated with it.
He says the Zola initiative is the “tip of the iceberg” with regard to measures Cell C is taking to implement its strategy.
Awards
Mzansi Star TV Show Mzansi Awards Johannesburg 2008
Golden Horn Award for Best News/Actuality Show for Zola 7 S.A. Film & Television Awards Johannesburg 2006
Golden Horn Award for Best Reality Show for Zola 7 S.A. Film & Television Awards Johannesburg 2006
Artist of the Year South African Music Awards Johannesburg 2005
Artist of the Year South African Music Awards Johannesburg 2002
Song of the year for "Umdlwembe" Metro FM 2001
Interesting Facts
His debut album sold over 180 000 copies, attaining triple platinum status - in less than a year.
Did the soundtrack for Yizo yizo - 'Ghetto Fabulous.'
Has his own shoe and clothing range.
Mzansi Star TV Show Mzansi Awards Johannesburg 2008
Golden Horn Award for Best News/Actuality Show for Zola 7 S.A. Film & Television Awards Johannesburg 2006
Golden Horn Award for Best Reality Show for Zola 7 S.A. Film & Television Awards Johannesburg 2006
Artist of the Year South African Music Awards Johannesburg 2005
Artist of the Year South African Music Awards Johannesburg 2002
Song of the year for "Umdlwembe" Metro FM 2001
Interesting Facts
His debut album sold over 180 000 copies, attaining triple platinum status - in less than a year.
Did the soundtrack for Yizo yizo - 'Ghetto Fabulous.'
Has his own shoe and clothing range.
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